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If you work in the pharmaceutical industry and are a Data Scientist or Marketing Scientist or work in Commercial Analytics, Business Intelligence or Market Research, attending the PMSA 2017 is a must.

What?

The non-profit Pharmaceutical Management Science Association (PMSA) mission is to meet society’s pharmaceutical needs through the use of management science. They raise awareness and promote management science use, they foster the sharing of ideas, challenges and learning in this area and they provide training and encourage interaction and networking among peers, all primarily through this annual conference.

Speakers?

Joel Selanikio, MD, lead physician during Sierra Leone Ebola crisis and data technologist will present a keynote on Big Data and Health. Kevin Noble, Senior Director of Commercial Strategy, Genentech, will discuss Bigger Problems, Better Solutions – Innovation Challenge in the other keynote presentation.

Sessions?

Sample planned sessions include: The Novel Use of Graph Based Machine Learning, Simplify and Navigate the IDN Marketplace, Building the Next-Generation Analytics Organization, Understanding Immunotherapy Use, Enhancing Pharmaceutical Digital Campaign Measurement, Optimizing Communication to HCPs and Patients, Leveraging EMR Data, A Holistic Approach to Sales Force Effectiveness and Can Social media Data Improve Sales Forecasting?

When?

April 23 – 26, 2017

Where?

Hyatt Grand Cypress, Orlando, Florida

How much?

The conference registration is $2499 for non-members, $2299 for members with special pricing for students and academics through 4/22. PMSA membership is $200 for the year.

Why?

Management Scientists who already working in the pharmaceutical industry will find this invaluable for their own personal career development and for the information shared that will allow them to positively impact their company and their associates. If you are a data scientist looking to move into the pharmaceutical industry, understanding the issues and the responses of the leaders of management science groups will open your eyes and your connections to your options.

Extra Credit?

Meet Eda Zullo, Commercial Analytics Executive Recruiter for Smith Hanley Associates, who will be attending the entire conference. Contact her prior to the conference to set up a time to talk: ezullo@smithhanley.com or 203.319-4309, or look for her at the conference.


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