At the 2019 Pharmaceutical Marketing Science Association Conference in San Diego over 300 pharma analytic professionals attended multiple presentations on the conference theme of “How to Design the Right Analytics Campaign that will Reach Your Targeted Market.” The most relevant constant across all of those presentations was the need for a data scientist on your… Read more »
The 2011 Academy Award nominated movie, Moneyball, brought the idea of sports statisticians into the mainstream. Billy Bean, general manager of the Oakland Athletics and the subject of this film, mentioned actuaries no less than 7 times in an interview he had with Risk Management Magazine in 2014. “…when we used sabermetrics, it was essentially… Read more »
From 2013 to 2016 the CPG industry grew less than 1.8% on average each year. Generational shifts, omni-channel media, retail fragmentation and the rise of niche brands are all making for rough terrain for CPG companies Consumers are seeking help in their purchasing decisions with information from Google search, Twitter, Facebook and influencer networks like… Read more »
It can be daunting to understand what is going wrong in your job search or why your resume isn’t getting you that first phone call from the company. Here is a list of “don’ts” to make sure you aren’t losing out in your job search because of one or two simple mistakes. LinkedIn Make sure… Read more »
Interested in starting a job search? Looking for a recruiter to assist you? Prepare yourself for that initial conversation by practicing your answers to the following best phone interview question from the Recruiters at Smith Hanley Associates. Why are you looking to make a change from your current company? Data Science and Analytics Recruiter, Rachel… Read more »
Hope you had a wonderful kick off weekend for Summer 2019. Happy Memorial Day from all of the Recruiters at Smith Hanley Associates!
A professional, non-aggressive approach to salary negotiation in your potential new position always works best. Here are five things to keep in mind to stay calm, cool and collected when talking about money in your job search. Salary Negotiation at the Right Time DO NOT, I repeat, DO NOT bring up salary until you are… Read more »
Smith Hanley Associates’ Data Science and Analytics Recruiter, Rachel Pereira, sees three major data science trends solidifying in 2019 for her candidates and clients: Automation of Business Processes/Feature Engineering, the continuing increased utilization of Augmented Reality and Python, Python, Python. Feature Engineering Increased management of raw data through automated processes is transforming the role of… Read more »
A trend in consumer insights is applying behavioral economics to survey research. Behavioral economics is a method of economic analysis that applies psychological insights into human behavior to explain economic decision-making. How does this all work? Behavioral economics can provide valuable insights for marketers by helping them to identify behaviors and adapt to customers’ irrational… Read more »
The trees are blooming, the days are lengthening and the air is warm again. Ahhhh, summer. Probably more than any season you spend these 4 or 5 months focusing on your time outside of the office. Work still goes on but there is a loosening of the intensity. Maybe you are considering tabling your summer… Read more »