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Category: Market Research & Consumer Insights

market research outlook

Market Research Industry Outlook

The market research industry continues to grow year over year and has done so for the past decade. It is in line to finish up again in 2024, creating optimism heading into 2025. According to

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future of UX research

What is the Future of UX Research?

Large-scale layoffs in the tech sector, a significant downturn in UX job postings and the rise of AI are all giving the UX job market a feeling of deep uncertainty if not real malaise. The

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AI in market research

AI In Market Research

In a survey by Qualtrics.com 93% of researchers see AI in market research as a force for good. Even though this 90%+ are convinced of the positive impact of AI, less than 30% are confident

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