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Category: Market Research & Consumer Insights

Pros and Cons of AI in Hiring

Artificial intelligence (AI) is transforming the hiring process, offering efficiency, scalability, and data-driven insights. AI can help streamline certain aspects of a hiring process but over-reliance on AI can have negative implications. It could introduce

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DEI vs. MEI: What’s Next?

Over the past few years, we’ve seen a major shift in how companies approach diversity, equity, and inclusion (DEI). A lot of organizations that once made big public commitments have quietly scaled back, cutting DEI

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career guide market research

Market Research Career Guide

Getting into the field of market research involves developing a mix of skills, education, and relevant experience. Here the recruiters at Smith Hanley Associates provide a market research career guide to help you successfully enter

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Market Research Review

2024 Market Research & Insights Review

The Market Research & Insights Industry had quite a turbulent run in 2024. The beginning of the year started with company restructurings, mergers and endless layoffs. This did free people up to spend more time

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