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Category: Market Research & Consumer Insights

Why Research Will Always Matter

In an age of AI, automation, and ever-expanding data streams, some wonder if traditional research is losing its relevance. However, at its heart, why research will always matter is because it is how we truly

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Recruiting Processes Aren’t Linear

In an ideal world, hiring would follow a clear path: post a job, review resumes, interview candidates, make an offer, and celebrate when the new employee accepts the position. However, the reality is far more

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Top Researcher Soft Skills

Curiosity, adaptability and resilience are the top researcher soft skills that separate the good researchers from the great. Soft skills are often the hardest to find but the most valuable in the long run. 1.

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comeback of qualitative research

The Comeback of Qualitative Research

In a world overwhelmed with data, organizations are rediscovering the power of qualitative research. Not as a replacement for numbers, but as a critical complement. We’ve seen the comeback of qualitative research, fueled by the

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