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Category: Market Research & Consumer Insights

future of UX research

What is the Future of UX Research?

Large-scale layoffs in the tech sector, a significant downturn in UX job postings and the rise of AI are all giving the UX job market a feeling of deep uncertainty if not real malaise. The

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AI in market research

AI In Market Research

In a survey by 93% of researchers see AI in market research as a force for good. Even though this 90%+ are convinced of the positive impact of AI, less than 30% are confident

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market research 2023

Market Research 2023 Review

The market research and consumer insights 2023 job market saw a drastic shift back toward caution and complacency. After a hiring crazed 2022, 2023 brought in more measured hiring practices and a great deal of

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traits of a great leader

Traits of a Great Leader

When someone ask you the names of great leaders do you immediately think of Jeff Bezos and Elon Musk? Leadership for many is defined as confidence over competence, authority before empathy and profit over purpose.

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