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Category: Market Research & Consumer Insights

neuromarketing research

Neuromarketing Research and the Benefits for Consumer Insights

Traditional market research tries to understand a consumer’s decision-making process from a conscious viewpoint, while neuromarketing research aims to understand customer behavior through physiological responses. Sometimes consumer’s may hold one view consciously while subconsciously believing

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what market researchers look for in a new company

What Market Researchers Look for in a New Company

At The Quirk’s Event  in late February 2021 Smith Hanley Executive Recruiters in Market Research and Consumer Insights, Lindsey Bartlett and Daniel Wilberschied, presented Confessions of a Headhunter and asked the attendees what market researchers

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actuarial interview tips

Market Research Interview Preparation

At the Quirk’s Event on February 23, Smith Hanley Associates‘ Market Research and Consumer Insights Executive Recruiters, Lindsey Bartlett and Daniel Wilberschied, gave a presentation on Confessions of a Headhunter.  One of the items mentioned

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