Traditional market research tries to understand a consumer’s decision-making process from a conscious viewpoint, while neuromarketing research aims to understand customer behavior through physiological responses. Sometimes consumer’s may hold one view consciously while subconsciously believing
If you aren’t a market researcher, the difference between the terms Market Research versus Marketing Research probably doesn’t keep you up at night. The two terms are often used interchangeably in the market research industry.
At The Quirk’s Event in late February 2021 Smith Hanley Executive Recruiters in Market Research and Consumer Insights, Lindsey Bartlett and Daniel Wilberschied, presented Confessions of a Headhunter and asked the attendees what market researchers