Get the latest industry insights.

Category: Market Research & Consumer Insights

market research recession lessions

What to Expect for Market Research 2022

Market Research 2021 Supplier vs. Client Compensation Our compensation chart for market research 2021 is based on real and targeted salaries for positions we have filled or worked on in the industry during 2021. Some

Read More »
consumer insights versus shopper insights

Consumer Insights versus Shopper Insights

Defining Consumer Insights versus Shopper Insights comes down to who is the focus of the research being done? Are you analyzing the person making the purchase decision, the shopper, or are you assessing the person

Read More »
neuromarketing research

Neuromarketing Research and the Benefits for Consumer Insights

Traditional market research tries to understand a consumer’s decision-making process from a conscious viewpoint, while neuromarketing research aims to understand customer behavior through physiological responses. Sometimes consumer’s may hold one view consciously while subconsciously believing

Read More »
what market researchers look for in a new company

What Market Researchers Look for in a New Company

At The Quirk’s Event  in late February 2021 Smith Hanley Executive Recruiters in Market Research and Consumer Insights, Lindsey Bartlett and Daniel Wilberschied, presented Confessions of a Headhunter and asked the attendees what market researchers

Read More »
actuarial interview tips

Market Research Interview Preparation

At the Quirk’s Event on February 23, Smith Hanley Associates‘ Market Research and Consumer Insights Executive Recruiters, Lindsey Bartlett and Daniel Wilberschied, gave a presentation on Confessions of a Headhunter.  One of the items mentioned

Read More »