In a survey by Qualtrics.com 93% of researchers see AI in market research as a force for good. Even though this 90%+ are convinced of the positive impact of AI, less than 30% are confident
Our December blog reviewed market research 2023 and gave detailed salary information. Now we move on to 2024 market research hiring and what our experienced recruiters at Smith Hanley Associates are finding companies and candidates
The market research and consumer insights 2023 job market saw a drastic shift back toward caution and complacency. After a hiring crazed 2022, 2023 brought in more measured hiring practices and a great deal of
When someone ask you the names of great leaders do you immediately think of Jeff Bezos and Elon Musk? Leadership for many is defined as confidence over competence, authority before empathy and profit over purpose.
The specter of a recession still hangs over the United States. What are some of the market research recession lessons from 2008 and the recent pandemic that are worth considering if we enter into another
Seventy percent of people under the age of 25 say they’d rather play a game than watch a video. In 2022 InsiderIntelligence.com estimated that more than half (54.2%) of the U.S. population were digital gamers.
