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Category: Market Research & Consumer Insights

Gaming with market research

Gaming with Market Research

Seventy percent of people under the age of 25 say they’d rather play a game than watch a video. In 2022 InsiderIntelligence.com estimated that more than half (54.2%) of the U.S. population were digital gamers.

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Avoid Ageism in Hiring

How to Avoid Ageism in Hiring

Ageism is a real challenge that we find in the marketplace as recruiters. A recent AARP study found that, “..about two in three adults age 50-plus in the labor force (62%) think older workers face

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turning insights into foresight

Turning Insights Into Foresight

The value of insights for organizations cannot be understated. It helps organizations understand their consumers, know how to position their products, gain a competitive advantage in their verticals and is a proven asset to organizations.

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use a recruiter

Why Use a Recruiter to Fill Your Vacancy?

Here are five reasons why you should use a recruiter to fill your vacancy. Strong Network Niche recruiters who actively participate in conferences and associations in their area of expertise are constantly in touch with

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Hiring in a Slow Talent Pool Market

Hiring in a Slow Talent Pool Market

Here are four suggestions from the Market Research and Consumer Insights Recruiters at Smith Hanley Associates for hiring in a slow talent pool market: address interview fatigue in-house, optimize your ads but don’t rely on

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