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Category: Market Research & Consumer Insights

Company Culture

Building a Strong Company Culture

Concerned about your company culture and your ability to retain your staff as a result? The answer doesn’t lie with high salaries, fancy offices or flashy perks like catered lunches or game rooms. The answer

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empathy in market research

The Importance of Empathy in Market Research

Market Researchers are almost 100% focused on understanding people, but the pressure to meet objectives and get answers sometimes pushes empathy aside. Empathy in market research requires understanding what people like, what they don’t like,

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UX design trends

5 UX Design Trends for 2022

As we continue into 2022, there’s no time like the present to stop and take a look around at the latest technology pushing UX design trends to an exciting next level. Which is why it’s

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