The Market Research & Insights Industry had quite a turbulent run in 2024. The beginning of the year started with company restructurings, mergers and endless layoffs. This did free people up to spend more time networking, interviewing and leaning into AI. Let’s dive into our 2024 Market Research & Insights review.
The types of positions we had available in the beginning of the year gave a quality snapshot of what was happening in the marketplace.
- Political polling and public policy firms ramped up for a significant election year.
- Senior sales individuals were having a tough time winning new business amongst a sea of tight budgets across industries.
- Biopharmaceutical positions were added based on buildouts for new drug launches within oncology, hematology and obesity.
- Private Equity firms developed internal insights departments or added to their existing market intelligence groups.
Towards the end of the year, our 2024 Market Research & Insights Review showed open positions evolving into the more typical roles we see in a stable marketplace.
- Senior level research supplier business development positions based on long-term growth ideals versus quick, new logo targets.
- Senior analyst and manager level client-side openings, focused on research production and backfilling for previous layoffs.
- Operations positions opening to support a new influx of RFPs for research companies.
- Research manager positions for research suppliers, awaiting new promised project work.
2024 Market Research & Insights Review also highlighted a lean into AI for a variety of reasons.
- Using ChatGPT to create personas to have mock interviews with AI based interviewers.
- Developing resumes to have accurate keywords pop up in applicant tracking software.
- If you’re hiring, developing job descriptions by describing to ChatGPT what you’re looking for and allowing it to take the first stab does pay off in more market friendly descriptions.
- Asking ChatGPT what types of networking groups you should be a part of based on your career interests.
All in all, 2024 forced our industry to level-set. It was a time to evaluate what is valuable in an organization, weed out troubled company cultures, and network with individuals you’ve lost touch with. As a result, you broadened and strengthened your network, sharpened your interviewing skills and are ready to thrive in a more stable 2025. Take a look at our December blog that detailed 2024 Research & Insights Salaries.
