Director of Advanced Analytics, Head of U.S. Digital, Data, Analytics and Oncology Innovations, Executive in Analytics and Data Science, Global Insights Leader, Director, Commercial Analytics and Global Marketing Analytics and Business Intelligence Lead are all titles of members of the Board of the PMSA, the Pharmaceutical Management Science Association.  They work at Sanofi, Novartis, AstraZeneca, UCB, Bausch Health, Janssen and Genentech.  If you are a pharmaceutical industry analytics professional, you should get involved with the PMSA to get to know this talented leadership and for the other good reasons listed below.

Annual Conference

Originally scheduled to take place this week, the annual conference was postponed to the Fall due to the pandemic. If you work in business analytics, commercial analytics, marketing analytics or sales analytics in the pharmaceutical industry this conference is a must attend.  It fulfills the PMSA mission  “to efficiently meet society’s pharmaceutical needs through the use of management science” by raising awareness, promoting use of management science, fostering the sharing of ideas and providing training opportunities.


Yesterday the PMSA hosted a webinar “A Strategic View on the Economic Effects of COVID-19 on Two Processes:  Brand Financial Forecasting and Marketing Mix Analytics” presented by leaders at Axtria.  Every month they have a webinar on a variety of relevant topics, all included in your membership of $200 for a year from the date of joining.  Future topics include: “Combine Advanced Analytics and Real World Data to Accurately Identify Treatment Drivers” and “Elevate Your Market Access Intelligence to Identify Targetable Payer and Provider Segments,” both presented by analytical experts at D Cube Analytics.

PMSA Journal

The Spring 2020 Journal has just been released with eight  juried articles including, “Key Drivers for Successful Patient Event Prediction”, “Maladies of Claim Data”, “AI Algorithms for Disease Detection” and “Machine Learning Prediction of Prognostic Biomarkers.”  The journal is an opportunity for self-education as well as offering the ability to become a published author.  Interested in contributing?  Submit a 150 word abstract with a 100 word author bio to [email protected].  The PMSA looks for a 3000-5000 word article that represents “leading-edge thinking for a targeted and relevant audience.”

Smith Hanley Associates’ Commercial Analytics Recruiter, Eda Zullo, attends the PMSA Conference every year and is a member of the PMSA.  Reach out to her for more information about the PMSA and your hiring or job search needs at [email protected].


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