1. Read the DMA Analytics Community 2016 Journal
DIRECT MARKETING ANALYTICS JOURNAL 2016
A PUBLICATION FROM THE DIRECT MARKETING ASSOCIATION ANALYTICS COMMUNITY
AGENT-BASED MODELS AND ECONOMETRIC MODELS: USE CASES, STRENGTHS AND LIMITATIONS 7
Jude C. Ryan, Senior Partner, Research Scientist at GroupM
MAKE METRICS MATTER: TRANSLATING SOCIAL MEDIA ANALYTICS FOR EXECUTIVES 27
Dr. Liz Gross, Social Media & Market Research Strategist, Great Lakes Educational Loan Services, Inc.
BIG DATA CHALLENGES AND SOLUTIONS 36
Eamon Boyle, Aniket Deosthali, and Kaitlyn Murphy, Assembly Media
MODELING SAME STORE SALES USING SIMULTANEOUS EQUATIONS 44
Mike Grigsby, PhD, VP Retail Strategic Business Analytics, Targetbase
IT’S ALL IN THE GENES: THE USES AND ABUSES OF GENETIC ALGORITHMS 54
Sam Koslowsky, Senior Analytic Consultant, Harte Hanks
2. Contribute An Article to the 2017 Juried Journal
You and your firm would benefit from exposure in this professional journal.
If you have any questions or concerns, contact Jacque Paige, DMA Analytics Community Volunteer Content Chair and Managing Director at Smith Hanley Associates‘ Executive Recruiters, at firstname.lastname@example.org or 203.319-4310.