The Analytic Community of the Direct Marketing Association is putting on a predictive modeling challenge (i.e. contest) for all of you statisticians, data scientists and business analytic’s professionals interested in a test with your peers.



Here is their invitation:

What model will best predict the likelihood of new customers making a second purchase of a selected product?

That’s the essence of this year’s Analytic Challenge announced by DMA & Epsilon.

For the ninth year, the brightest marketing minds will compete to create a winning algorithm.

The top 3 Winners will present at &Then Conference in Boston in October.


Enter today – Sept. 17 Deadline for Submissions!

Good luck, and may the best modeler win!



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