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Tag: smith hanley associates

DMA Analytics Journal – 2017

If you haven’t heard of this before, and you are a marketing analytics/data science practitioner, this is a resource for you. Published annually the Data and Marketing Association Journal is juried by statistical experts in

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Qualitative Research: A Necessity?

I’ve written before about the decline of qualitative research and positions in qualitative research as big data and quantitative measures continue to rise. A recent article in Quirk’s magazine by Laura Cusumano pressed on this

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Counter Offer – Career Kiss of Death

You’ve accepted a new job. You go to your current boss and resign. Flattering words about your value to your current organization and flattering changes to your compensation and your job description ensue. You find

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