The Analytic Community of the Direct Marketing Association is putting on a predictive modeling challenge (i.e. contest) for all of you statisticians, data scientists and business analytic’s professionals interested in a test with your peers. Here is their invitation: What model will best predict the likelihood of new customers making… Read more »
Continuing professional development is a critical part of anyone’s career. Some career paths have fewer options for that development than others. Professional associations can step into that breach. The Direct Marketing Association (DMA) Analytics-CRM Community has created a professional journal for statisticians, business analysts and data scientists. It is written and refereed by volunteers, most… Read more »