PMSA 2018 Conference Recap – NEXT GENERATION ANALYTICS

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WOW! What a GREAT conference the Pharmaceutical Marketing Science Association (PMSA) put on for 3 ½ days at the end of April in San Antonio, TX. WHY? Almost 300 pharmaceutical commercial analytics professionals discussed the “next generation” of analytics. Here are some key takeaways on that hot topic presented at the conference. PMSA generously shares… Read more »

PMSA 2018 Next Generation Analytics Conference

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“I am certain that personalized marketing to our customers is just around the corner. Machine learning will enable us to take concepts developed by companies like Google and Netflix and translate them into models appropriate in pharma.” This is a prediction from Gellert Toth, Senior Director, Advanced Analytics, Sanofi US, in the PMSA member spotlight… Read more »

PMSA 2017 – Discover the Magic Recap

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PMSA 2017 was held last week in Orlando with a theme of Discover the Magic. It was a terrific conference with over 300 analytic professionals in attendance. If you aren’t familiar with the PMSA (Pharmaceutical Management Science Association) and work in analytics in the health care industry, you are missing out on a great resource… Read more »

PMSA 2017 – Discover the Magic!

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If you work in the pharmaceutical industry and are a Data Scientist or Marketing Scientist or work in Commercial Analytics, Business Intelligence or Market Research, attending the PMSA 2017 is a must. What? The non-profit Pharmaceutical Management Science Association (PMSA) mission is to meet society’s pharmaceutical needs through the use of management science. They raise… Read more »

Beat the Odds at PMSA in Las Vegas

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Viva Las Vegas! From April 17 through April 20 300+ management scientists in the pharmaceutical industry will descend on Las Vegas for their annual conference.  This year’s theme is: Game Changing Analytics: The Odds are in Your Favor. The non-profit sponsoring group for this event is the PMSA, Pharmaceutical Management Science Association. The PMSA’s stated… Read more »