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Posts Tagged: pharmaceutical social media

Pharmaceutical Commercial Analytics Past, Present and Future

Posted November 27th, 2017

pharmaceutical drug manufacturing

Commercial Analytics Past Rely on prescription data to assess the value of a brand. Rely on drug distribution data for segmentation and targeting. Introduce new drugs with marginal incremental clinical benefits. Segmenting physicians based on their utilization of the brand Provide data analysis a week or two after data received. Unable to assess which expense… Read more »

Tags: Commercial Analytics Eda Zullo pharmaceutical analytics pharmaceutical data analytics pharmaceutical industry pharmaceutical social media smith hanley associates

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