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Tag: marketing analytics

DMA Analytics Journal – 2017

If you haven’t heard of this before, and you are a marketing analytics/data science practitioner, this is a resource for you. Published annually the Data and Marketing Association Journal is juried by statistical experts in

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A Statistical Must Read: Significance

Only 3% of Americans regularly read magazines; another 9% read them occasionally. Yet the number of magazines in the U.S. numbers 7390. For those of you working in statistics, Significance is a quarterly magazine worth

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