DMA Analytics Journal – 2017

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If you haven’t heard of this before, and you are a marketing analytics/data science practitioner, this is a resource for you. Published annually the Data and Marketing Association Journal is juried by statistical experts in the fields of direct and digital marketing. The original articles are written by data scientists, academicians and experienced practitioners in… Read more »

A Statistical Must Read: Significance

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Only 3% of Americans regularly read magazines; another 9% read them occasionally. Yet the number of magazines in the U.S. numbers 7390. For those of you working in statistics, Significance is a quarterly magazine worth reading. Its tag line is Statistics Making Sense. It does a terrific job of presenting articles that will appeal to… Read more »