Oncology Market Research – Exciting and Challenging

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oncology market research

Why is Oncology Market Research an Exciting Place to Be?   IQVIA reports the number of oncology drugs in clinical development has expanded by 45% over the past ten years. The oncology global pipeline has 631 unique molecules in late-phase development. Oncology growth of 6-9% per year is forecast through 2021. By the end of… Read more »

Mobile Surveys and the Market Research Industry

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95% of the world’s population owns a mobile phone. 90% of those mobile phones are internet ready. What is the market research industry’s response to this juggernaut? 94% of market research firms are offering online services.One of these online services is mobile surveys. Adi Bhat, Global VP of Sales and marketing at QuestionPro, offers up… Read more »

Corporate Researchers Conference (CRC) 2017 Recap

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The Corporate Researchers Conference or CRC was a success, with 50+ exhibitors and talks from some of the world’s most innovative organizations including Facebook, Google and Airbnb. Simon Chadwick, Chairman of the Insights Association responsible for putting on this conference, started his opening remarks on Tuesday by reminding us that we are in a consistently… Read more »

3 Reasons Why You Should Attend a Market Research Conference

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The advantageous pricing deadline for TMRE, The Market Research Event, is this Friday, July 21. Held in Orlando, Florida from October 22 through 25 this conference has seven tracks of speakers including Next-Gen Insights Leadership and Strategy, Cutting Edge Technology, Insight Driven Innovation and Brand Management, Supercharging the Business with Data, Winning Over the Savvy… Read more »

Qualitative Research: A Necessity?

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I’ve written before about the decline of qualitative research and positions in qualitative research as big data and quantitative measures continue to rise. A recent article in Quirk’s magazine by Laura Cusumano pressed on this key issue, “Can Quantitative Research Succeed Without Qualitative Support?” The answer seems to be no. The intertwining of qualitative and… Read more »

Market Research Recruiting – A Case Study

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The Position: A Fortune 500 big pharma client of mine was looking for a new Senior Director to join their team. The company has a great reputation and great products, as well as a good product pipeline. They also had a laundry list of must haves for this candidate. The ideal candidate would need to… Read more »

Ecommerce Market Research – The Future?

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Getting calls and emails from those getting laid off isn’t unusual in the recruiting business, but I’m seeing more and more from one industry, retail. As brick and mortar stores close due to the rise of ecommerce, market research groups at companies and vendors in the store-based retail industry are feeling the pinch. Slice Intelligence… Read more »

Meet the Team: Lindsey Bartlett, Market Research Recruiting Practice Lead

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  Lindsey Bartlett is all about two C’s – Chicago and Creativity.  Born and raised in Chicago, Lindsey loves the history and architecture and, at least, the summer weather in her hometown.  Her other C is creativity.  She loves to read, write and paint and work with creative market researchers.  She finds her candidates and… Read more »

6 Things Market Research Job Searchers Are Asking For

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There are many pieces to the market researcher’s career puzzle.  Here are the six trends we have seen candidates focusing on during their job search over the past year.   6. Industry When asked if they would be interested in working in a new industry the majority of candidates say yes. There are many commonalities… Read more »