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Tag: market research

Corporate Researchers Conference (CRC) 2017 Recap

The Corporate Researchers Conference or CRC was a success, with 50+ exhibitors and talks from some of the world’s most innovative organizations including Facebook, Google and Airbnb. Simon Chadwick, Chairman of the Insights Association responsible

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Qualitative Research: A Necessity?

I’ve written before about the decline of qualitative research and positions in qualitative research as big data and quantitative measures continue to rise. A recent article in Quirk’s magazine by Laura Cusumano pressed on this

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