PMSA 2018 Next Generation Analytics Conference

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“I am certain that personalized marketing to our customers is just around the corner. Machine learning will enable us to take concepts developed by companies like Google and Netflix and translate them into models appropriate in pharma.” This is a prediction from Gellert Toth, Senior Director, Advanced Analytics, Sanofi US, in the PMSA member spotlight… Read more »

Pharmaceutical Commercial Analytics – Review of 2017 and 2018 Predictions

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2017 Overview The pharmaceutical industry began 2017 very cautiously.  It was unclear how President Trump and his agenda were going to affect the industry. That lack of clarity led to slow hiring in the first half of 2017. As it became clear that President Trump’s attention was going to be focused elsewhere, the second half… Read more »

PMSA 2017 – Discover the Magic Recap

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PMSA 2017 was held last week in Orlando with a theme of Discover the Magic. It was a terrific conference with over 300 analytic professionals in attendance. If you aren’t familiar with the PMSA (Pharmaceutical Management Science Association) and work in analytics in the health care industry, you are missing out on a great resource… Read more »

PMSA 2017 – Discover the Magic!

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If you work in the pharmaceutical industry and are a Data Scientist or Marketing Scientist or work in Commercial Analytics, Business Intelligence or Market Research, attending the PMSA 2017 is a must. What? The non-profit Pharmaceutical Management Science Association (PMSA) mission is to meet society’s pharmaceutical needs through the use of management science. They raise… Read more »

Meet the Team: Eda Zullo, Pharmaceutical Commercial Analytics Recruiter

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Eda Zullo is a dynamo.  The top performing recruiter at Smith Hanley Associates, she brings her years of experience and sense of urgency to every pharmaceutical commercial analytics candidate and client conversation.  It also doesn’t hurt that she is warm and friendly and just fun to work with.  Of course, warmth is something she seeks… Read more »