“I am certain that personalized marketing to our customers is just around the corner. Machine learning will enable us to take concepts developed by companies like Google and Netflix and translate them into models appropriate
2017 Overview The pharmaceutical industry began 2017 very cautiously. It was unclear how President Trump and his agenda were going to affect the industry. That lack of clarity led to slow hiring in the first
Commercial Analytics Past Rely on prescription data to assess the value of a brand. Rely on drug distribution data for segmentation and targeting. Introduce new drugs with marginal incremental clinical benefits. Segmenting physicians based on
PMSA 2017 was held last week in Orlando with a theme of Discover the Magic. It was a terrific conference with over 300 analytic professionals in attendance. If you aren’t familiar with the PMSA (Pharmaceutical
If you work in the pharmaceutical industry and are a Data Scientist or Marketing Scientist or work in Commercial Analytics, Business Intelligence or Market Research, attending the PMSA 2017 is a must. What? The non-profit
Eda Zullo is a dynamo. The top performing recruiter at Smith Hanley Associates, she brings her years of experience and sense of urgency to every pharmaceutical commercial analytics candidate and client conversation. It also doesn’t
