The Direct Marketing Association (DMA) Analytics Community offers you two ways to further your statistical career. 1. Read the DMA Analytics Community 2016 Journal Free if you are a member of the DMA and $49 for an electronic version if you aren’t. Here is a table of contents: DIRECT MARKETING ANALYTICS JOURNAL 2016 A PUBLICATION… Read more »
The Analytic Community of the Direct Marketing Association is putting on a predictive modeling challenge (i.e. contest) for all of you statisticians, data scientists and business analytic’s professionals interested in a test with your peers. Here is their invitation: What model will best predict the likelihood of new customers making… Read more »
Continuing professional development is a critical part of anyone’s career. Some career paths have fewer options for that development than others. Professional associations can step into that breach. The Direct Marketing Association (DMA) Analytics-CRM Community has created a professional journal for statisticians, business analysts and data scientists. It is written and refereed by volunteers, most… Read more »