Overview The pharmaceutical industry began 2018, just like 2017, being very cautious as to how President Trump and his agenda were going to affect the commercial pharmaceutical industry. It was a slow first half of
“I am certain that personalized marketing to our customers is just around the corner. Machine learning will enable us to take concepts developed by companies like Google and Netflix and translate them into models appropriate
Commercial Analytics Past Rely on prescription data to assess the value of a brand. Rely on drug distribution data for segmentation and targeting. Introduce new drugs with marginal incremental clinical benefits. Segmenting physicians based on
You find yourself being frustrated with your job every day. Springing out of bed in the morning in anticipation of a great day is something from the distant past. You have regrets about a career
If you work in the pharmaceutical industry and are a Data Scientist or Marketing Scientist or work in Commercial Analytics, Business Intelligence or Market Research, attending the PMSA 2017 is a must. What? The non-profit
Eda Zullo is a dynamo. The top performing recruiter at Smith Hanley Associates, she brings her years of experience and sense of urgency to every pharmaceutical commercial analytics candidate and client conversation. It also doesn’t
