Overview The pharmaceutical industry began 2018, just like 2017, being very cautious as to how President Trump and his agenda were going to affect the commercial pharmaceutical industry. It was a slow first half of the year for commercial analytics hiring, and then in the second half of the year hiring rebounded dramatically. This growth… Read more »
“I am certain that personalized marketing to our customers is just around the corner. Machine learning will enable us to take concepts developed by companies like Google and Netflix and translate them into models appropriate in pharma.” This is a prediction from Gellert Toth, Senior Director, Advanced Analytics, Sanofi US, in the PMSA member spotlight… Read more »
Commercial Analytics Past Rely on prescription data to assess the value of a brand. Rely on drug distribution data for segmentation and targeting. Introduce new drugs with marginal incremental clinical benefits. Segmenting physicians based on their utilization of the brand Provide data analysis a week or two after data received. Unable to assess which expense… Read more »
You find yourself being frustrated with your job every day. Springing out of bed in the morning in anticipation of a great day is something from the distant past. You have regrets about a career road not taken. Here are four steps to choosing the right career. Create a Work Diary Zoe B in her… Read more »
If you work in the pharmaceutical industry and are a Data Scientist or Marketing Scientist or work in Commercial Analytics, Business Intelligence or Market Research, attending the PMSA 2017 is a must. What? The non-profit Pharmaceutical Management Science Association (PMSA) mission is to meet society’s pharmaceutical needs through the use of management science. They raise… Read more »
Eda Zullo is a dynamo. The top performing recruiter at Smith Hanley Associates, she brings her years of experience and sense of urgency to every candidate and client conversation. It also doesn’t hurt that she is warm and friendly and just fun to work with. Of course, warmth is something she seeks out to maintain… Read more »
Viva Las Vegas! From April 17 through April 20 300+ management scientists in the pharmaceutical industry will descend on Las Vegas for their annual conference. This year’s theme is: Game Changing Analytics: The Odds are in Your Favor. The non-profit sponsoring group for this event is the PMSA, Pharmaceutical Management Science Association. The PMSA’s stated… Read more »
For 2016 Smith Hanley Associates is proud to announce the return of Tracey Gmoser to our Biostatistics practice. We are excited to have her 30 years of client and candidate experience to lead our Biostatistics team. Nikki Quist will also bring her 20+ years of statistical recruiting experience to this practice area. This Clinical Practice… Read more »
As we come to the close of 2014, we thought you might be interested in hearing Executive Recruiter, Eda Zullo‘s thoughts on trends in 2014 and predictions for 2015 in the health care commercial analytic’s world. Forecasting – This expertise has been in great demand in 2014 and she expects this demand to continue into… Read more »