Artificial Intelligence Applications in Market Research


Artificial Intelligence

Automation is widely used in the market research industry and has effectively saved time and money for many firms. When a task is automated, software follows the instructions given. The dramatic innovation offered by Artificial Intelligence over automation is the learning that occurs in the system itself, without human intervention. Here are six dramatic impacts… Read more »

Artificial Intelligence and Machine Learning in the Pharmaceutical Industry


Artificial Intelligence and Machine Learning

The adoption of Artificial Intelligence and Machine Learning techniques in the pharmaceutical and biotechnology industry has been limited by the pervasive regulatory environment and the need to ensure data privacy on patient information. The lack of general understanding of these techniques and a reluctance to be open to the utilization of the cloud means these… Read more »

Difference Between Artificial Intelligence and Machine Learning


artificial intelligence

In researching what is the difference between Artificial Intelligence and Machine Learning, there was an interesting article by Forbes and one by AdWeek. Great, credible sources. One said Machine Learning (ML) was part of generalized Artificial Intelligence (AI) and one said ML was part of applied AI. Both agreed there were two types of AI,… Read more »



WOW! What a GREAT conference the Pharmaceutical Marketing Science Association (PMSA) put on for 3 ½ days at the end of April in San Antonio, TX. WHY? Almost 300 pharmaceutical commercial analytics professionals discussed the “next generation” of analytics. Here are some key takeaways on that hot topic presented at the conference. PMSA generously shares… Read more »