Posted

consumer insights versus shopper insights

Defining Consumer Insights versus Shopper Insights comes down to who is the focus of the research being done? Are you analyzing the person making the purchase decision, the shopper, or are you assessing the person using the product, the consumer? Both Insight teams within a market research organization or company don’t have to be separated,… Read more »

Posted

pharmaceutical drug manufacturing

“Unbeknownst to many consumers….80% of Active Pharmaceutical Ingredients (API) are produced abroad, the majority in China and India….” So said Senate Finance Committee Chairman Chuck Grassley in a letter to the Department of Health and Human Services in the summer of 2019. The coronavirus pandemic has made us rethink being “unabashed champions of globalization” as… Read more »

Posted

pay cut

If you haven’t lost your job in the pandemic, you may be feeling a little insecure about your position or your company in light of the recession we are in. What if your current company came to you and asked you to take a pay cut? Is it worth taking a pay cut for a… Read more »

Posted

market research mobile-apps

With 81% of the U.S. owning a smartphone market research must find a way to take advantage of this rich data source. Why? The most common methods used to collect insights aren’t working and market research mobile-apps have significant research advantages. Research Crisis An article in Quirks.com on “How Mobile Research Gets You Closer to… Read more »

Posted

artificial intelligence in healthcare

Wikipedia defines artificial intelligence in healthcare as the use of complex algorithms and software to emulate human cognition in the analysis, interpretation and comprehension of complicated medical and healthcare data. This “emulation” is done in less time and at a fraction of the cost. Artificial intelligence in healthcare was valued at about $600 million in… Read more »

Posted

open-ended data science interview questions

A data scientist at Instagram, Yuan Jiang, and a quantitative researcher at Two Sigma, William Chen, shared an insightful and useful three-part framework on Quora.com for how to answer open-ended data science interview questions. Identify Depending on how clearly the question is asked by your interviewer this could be as simple as just restating the… Read more »

Posted

laid off in market research

Have you been laid off in market research due to COVID? You’re not alone. We speak to several individuals a day who have experienced layoffs or furloughs due to the COVID-19 pandemic. It is affecting large corporations as well as small boutique consultancies. As much as we would like to think we are nearing the… Read more »

Posted

pharmaceutical commercial analytics

Data analytics has been front and center during the global COVID-19 pandemic, It has highlighted how leaders, in an ever-evolving situation, can use the same data to come to different solutions and ideas for the best ways to work through and emerge from the COVID-19 shutdown. Utilization of the vast troves of data available and… Read more »

Posted

pandemic new normals

The pandemic has had such a significant impact on our day-to-day way of life. Dynata, the company resulting from the merger of Research Now and SSI in 2018, has some in-depth reporting on their website regarding the pandemic new normals. They sourced this information through the first party data contributed by their 60M+ opt-in member-based… Read more »

Posted

liberal arts majors

What we know? In 2018 and 2019 as many as 1 million tech jobs were unfilled. What are companies doing about it? Over 87% say they are finding candidates outside of traditional engineering or stem backgrounds. “The demand is creating a really ripe environment for people who are in non-traditional majors, liberal arts majors, who… Read more »