Posted

machine learning replacing actuaries

“Moore’s law predicts the exponential increase of processing power of computers. Metcalf’s law talks about the value of a network increases proportionally to the number of connected users to the system. Kryder’s law looks into storage expansion.” Mahesh Kashyap’s blog says all of these laws are great news for actuarial science as they will have… Read more »

Posted

biopharma sales rep

More than 100 people contracted COVID-19 at a Biogen management meeting in February of 2020 sparking the spread of the virus in Massachusetts. Amarin, Amgen and Merck announced their plans to halt in-person sales interactions shortly thereafter and most other biopharma companies followed suit. The pandemic has changed the biopharma sales rep role through the… Read more »

Posted

data science 2020

Leaders across multiple industries struggle with getting value from data science 2020 projects. Gartner Group research says 85% of big data projects fail. A 2019 survey by Dimensional Research said 96% of companies struggle with artificial intelligence and machine learning. There seems to be a fundamental disconnect between data science teams and business users. What… Read more »

Posted

consumer insights versus shopper insights

Defining Consumer Insights versus Shopper Insights comes down to who is the focus of the research being done? Are you analyzing the person making the purchase decision, the shopper, or are you assessing the person using the product, the consumer? Both Insight teams within a market research organization or company don’t have to be separated,… Read more »

Posted

pharmaceutical drug manufacturing

“Unbeknownst to many consumers….80% of Active Pharmaceutical Ingredients (API) are produced abroad, the majority in China and India….” So said Senate Finance Committee Chairman Chuck Grassley in a letter to the Department of Health and Human Services in the summer of 2019. The coronavirus pandemic has made us rethink being “unabashed champions of globalization” as… Read more »

Posted

pay cut

If you haven’t lost your job in the pandemic, you may be feeling a little insecure about your position or your company in light of the recession we are in. What if your current company came to you and asked you to take a pay cut? Is it worth taking a pay cut for a… Read more »

Posted

market research mobile-apps

With 81% of the U.S. owning a smartphone market research must find a way to take advantage of this rich data source. Why? The most common methods used to collect insights aren’t working and market research mobile-apps have significant research advantages. Research Crisis An article in Quirks.com on “How Mobile Research Gets You Closer to… Read more »

Posted

artificial intelligence in healthcare

Wikipedia defines artificial intelligence in healthcare as the use of complex algorithms and software to emulate human cognition in the analysis, interpretation and comprehension of complicated medical and healthcare data. This “emulation” is done in less time and at a fraction of the cost. Artificial intelligence in healthcare was valued at about $600 million in… Read more »

Posted

open-ended data science interview questions

A data scientist at Instagram, Yuan Jiang, and a quantitative researcher at Two Sigma, William Chen, shared an insightful and useful three-part framework on Quora.com for how to answer open-ended data science interview questions. Identify Depending on how clearly the question is asked by your interviewer this could be as simple as just restating the… Read more »

Posted

laid off in market research

Have you been laid off in market research due to COVID? You’re not alone. We speak to several individuals a day who have experienced layoffs or furloughs due to the COVID-19 pandemic. It is affecting large corporations as well as small boutique consultancies. As much as we would like to think we are nearing the… Read more »