Market Research Compensation for 2015

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market research compensation

We are often asked the pros and cons of working on the vendor side versus the client side. While the client side may offer a more satisfying work/life balance, the vendor side can be far more financially rewarding, if you have a gift for business development.  Here are our thoughts on market research compensation with… Read more »

2014 Health Care Commercial Analytics Year-End Trends

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As we come to the close of 2014, we thought you might be interested in hearing Executive Recruiter,  Eda Zullo‘s thoughts on trends in 2014 and predictions for 2015 in the health care commercial analytic’s world. Forecasting – This expertise has been in great demand in 2014 and she expects this demand to continue into… Read more »

A Statistical Must Read: Significance

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Only 3% of Americans regularly read magazines; another 9% read them occasionally. Yet the number of magazines in the U.S. numbers 7390. For those of you working in statistics, Significance is a quarterly magazine worth reading. Its tag line is Statistics Making Sense. It does a terrific job of presenting articles that will appeal to… Read more »

An Errant Email: The Cost of Slooooooow Hiring

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We were lucky to mistakenly receive an email from one of our clients that was meant for their internal hiring managers only. This was a large, fast moving consumer goods company and they very specifically outlined why taking soooooo long to fill open positions was hurting their company. We were lucky because this reinforced many… Read more »

In Market Research, Times are Changing

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Are you ready for some major upheaval in the market research industry? Experts are saying that some tried-and-true techniques are about to fall by the wayside. For example, traditional demographics. Marketplaces are being split into ever-smaller lifestyle categories due to explosive growth in consumer data—segments, preferences, tastes and lifestyles—that can’t be measured in the old… Read more »

Top Investments for 2014: Business Intelligence and Analytics

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What should be your organization’s top technology investments in 2014? According to a recent joint study by IT research firm Gartner and the Financial Executives Research Foundation (FERF), the top three business process areas where you should spend your technology dollars are: Analysis and decision making- Ongoing monitoring of business performance Collaboration and knowledge management John… Read more »

Keeping Up with Big Data in 2014

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We now live in an era of big data. Whether you work in financial services, consumer goods, travel and transportation or industrial products, big data is an enormous game-changer. So how can employees and executives keep up with it? Today’s organizations can collect overwhelming amounts of data. New technologies and rapidly increasing channels and platforms… Read more »

Which Social Media Personality Are You? (And why is it important?)

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Are you a Quizzer, a Peacock or a Ghost? A Lurker or a Denier? If you participate in social media, according to a survey done by online bank First Direct, you most likely fall into one 12 unique personality types—or you may exhibit a combination of characteristics. You may even behave differently from site to… Read more »

Are You Considering Women as Positive “Change-Drivers” in Your Organization?

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A successful change agent or change driver recognizes the opportunity for change, identifies the best approach, and makes that change happen. But are women, who represent greater than 50% of the U.S. population according to the U.S. Census Bureau, being given the chance to drive positive changes for the future of our country? Warren Buffet,… Read more »

The Changing Digital Marketing Landscape

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Even in the burgeoning marketing analytics field, digital marketing is escalating at an exceptional rate. Why? Because of the overall shift to a digital marketplace. Inbound, real-time, and data-driven marketing are creating more revenue, more quickly. They’re also creating massive amounts of real-time data that for the most part is not being used, or not… Read more »