5 Economic Forecasts and Their Impact on YOUR 2018 Career Prospects

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Watching the nightly news or the political pundits on Sunday morning talk shows can be more confusing than helpful when trying to figure out what all the economic forecasts mean for your career prospects. Here are Smith Hanley’s interpretations of those numbers and how they might affect your career prospects in 2018. 1.  2018 Unemployment… Read more »

Are You the Stellar Colleague People Want to Work With?

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As an Executive Recruiter for the past 17 years, I have spoken with, literally, thousands of people about themselves, their career pain points and aspirations. As I have mentioned in previous blogs, I love people’s stories, it’s just my nature. I also love connecting the right person with the right next step in their career…. Read more »

5 Tips for Selling YOU in a Job Search

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As an Executive Recruiter at Smith Hanley Associates for the last 17 years, I have spent many hours on the phone with candidates from all walks of life and at every point in their careers. Currently, I head up our Direct Marketing Division, placing candidates in the areas of digital marketing, marketing communications and ecommerce…. Read more »

Direct Marketing Graphics Design – A Case Study

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The Position A growing packaging and equipment solutions client was in a time crunch to find a new Graphics/ Packaging Designer to join their team. The management team had just promoted their full-time graphics designer into an expanded role and felt that it would be a quick search to replace the newly promoted designer. Their… Read more »

How Important is Technology versus Creative in Digital Marketing?

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Technology Success Story Through data mining Narellan Pools, an Australian swimming pool company, pinpointed the moment when consumers first aspired to buy a swimming pool as well as the clear tipping point when they were the most likely to move from the consideration phase to purchase. This insight drove their entire digitally led strategy which… Read more »

Meet the Team: Rachel Pereira, Digital Marketing Practice Lead

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Family is important to Rachel.  She is from southern Louisiana and her husband is from Brazil so they call their two children Cajun/Brazilians or occasionally, when they drive their parents crazy, Cajilians. Rachel has been a part of the Smith Hanley family for 16 years.  Put those years of knowledge and experience to work for… Read more »

7 Digital Marketing Survival Skills

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Where do you see yourself in five years? How many times have you been asked this question in an interview? What if you are a digital marketer?  Life in the digital marketing world is a roller coaster of new technology and new methods of looking at and reaching an ever changing customer. It can be… Read more »

3 Digital Marketing Budget Must Haves

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Digital Marking spending in 2017 will SURPASS information technology related spending. (Gartner) $3.4 trillion was spent in 2015 on IT. That is A LOT of marketing spend. Where should your 2017 budget money go? 1. Invest in Social and measure that investment with Social Analytics The Direct Marketing Association’s (DMA) Statistical Fact Book (SFB) reports… Read more »

NEMOA Conference – Cracking the Customer Code

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Join Rachel Pereira, Practice Lead in Digital and Direct Marketing at Smith Hanley Associates, at the NEMOA Conference, directXchange, March 9 through 11 in Boston. Rachel will be available for hiring and job search advice throughout the conference. Not familiar with NEMOA? The acronym stands for the National Etailing and Mailing Organization of America. NEMOA… Read more »