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Recruiter:
Nancy Darian - Quantitative Database Marketing
Biography:
Nancy specializes in the placement of database marketers. Prior to joining Smith Hanley in
2005, she worked for GE-Partnership Marketing Group, the direct
marketing arm of GE Consumer Finance.
Over the course of eight years, she worked at several GE
businesses. She also became a
certified Six Sigma Black Belt (Six Sigma is
an integrated, disciplined, data-driven approach for improving business
performance.) Prior to that,
Nancy was a marketer for a transportation company in Chicago. She has a BA in History from
Northwestern University and a MBA from Loyola University of Chicago.
Email: ndarian@smithhanley.com
Phone: 312.629.2400
Region: Midwest, Southeast and Southwest
Areas of
Expertise:
Statistics, Marketing Mix Modeling, Promotion Response,
Regression Analysis, Marketing Analytics, Statistical Modeling,
Forecasting, Survey Research, Syndicated Data, Database Marketing,
Direct Marketing, Data Mining, Marketing Science, and Pricing.
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