Blogs
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Better DEI in Market Research
The 2021 Kantar Global MONITOR survey found 65% of customers prioritize buying from companies that actively promote diversity, equity and inclusion (DEI) in their own
Artificial Intelligence in Biopharma
Decades of work, exponentially increased computing power and the availability and accessibility of enormous data sets is leading to dramatic changes and dramatic increases in
Effective Social Media in the Pharmaceutical Industry
Tapping into the right key opinion leaders (KOLs) has long been the sales and marketing strategy for pharmaceutical companies. Even after a drug has been
Data Science’s Use in Sports Betting
In 1995 three option traders and U.S. citizens, Haden Ware, Steve Schillinger and Jay Cohen, moved to Antigua and opened what is probably the first
How to Attract and Keep Talent in the Market Research Space
In 2022 the pool of talent in the market research space is limited and the candidate’s standards are high. Which is a good thing! Candidates
Ageism in Consumer Insights
Dan Quirk presented a sneak peek of the QReport at a recent Insight Community Network meeting. While unemployment is at historically low levels, a substantial