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Love ‘em or Hate ‘em Branch Rickey, of breaking the baseball color barrier with the Brooklyn Dodgers and Jackie Robinson fame, had a lifelong fascination with statistical analysis. In 1913 he hired someone to sit behind home plane and keep track of how many bases each player achieved for himself and his teammates. Michael Lewis’… Read more »

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“Between June and November of 2016, almost one billion malware-based incidences occurred”, reported Datameer.com. Ponemon in their Global Cyber Crime Study reported that Cyber Crime was up over $1 billion. Concerned about protecting your customers and your company’s data? More and more firms are turning to Big Data to supplement or provide their Cyber Security…. Read more »

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“It is nearly unanimous in most circles which machine learning course is best for newcomers: Andrew Ng’s Coursera offering,” says KD Nuggets. This is the class released in 2011 that sparked the founding of Coursera, a juggernaut in online education. The course is acclaimed online and has a 4.7 star review over 422 ratings. Wait…. Read more »

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If you haven’t heard of this before, and you are a marketing analytics/data science practitioner, this is a resource for you. Published annually the Data and Marketing Association Journal is juried by statistical experts in the fields of direct and digital marketing. The original articles are written by data scientists, academicians and experienced practitioners in… Read more »

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In 2015 67% of data scientists were happy or very happy in their job. What has happened in the last two years? 88% of all data scientists are now happy or very happy in their job. Interested in why this increase, or whether you should pursue a career in this area? CrowdFlower gives us lots… Read more »

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The Position A growing packaging and equipment solutions client was in a time crunch to find a new Graphics/ Packaging Designer to join their team. The management team had just promoted their full-time graphics designer into an expanded role and felt that it would be a quick search to replace the newly promoted designer. Their… Read more »

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“Hans Rosling was a storyteller; he turned statistics into a performing art.” reported Significance Magazine in their April 2017 issue. Hans died on February 7 at the age of 68 from pancreatic cancer passing away in his native Sweden. The field of statistics lost one of our best public educators or Edutainer as he called… Read more »

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I’ve written before about the decline of qualitative research and positions in qualitative research as big data and quantitative measures continue to rise. A recent article in Quirk’s magazine by Laura Cusumano pressed on this key issue, “Can Quantitative Research Succeed Without Qualitative Support?” The answer seems to be no. The intertwining of qualitative and… Read more »

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Technology Success Story Through data mining Narellan Pools, an Australian swimming pool company, pinpointed the moment when consumers first aspired to buy a swimming pool as well as the clear tipping point when they were the most likely to move from the consideration phase to purchase. This insight drove their entire digitally led strategy which… Read more »