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I’ve written before about the decline of qualitative research and positions in qualitative research as big data and quantitative measures continue to rise. A recent article in Quirk’s magazine by Laura Cusumano pressed on this key issue, “Can Quantitative Research Succeed Without Qualitative Support?” The answer seems to be no. The intertwining of qualitative and… Read more »

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Technology Success Story Through data mining Narellan Pools, an Australian swimming pool company, pinpointed the moment when consumers first aspired to buy a swimming pool as well as the clear tipping point when they were the most likely to move from the consideration phase to purchase. This insight drove their entire digitally led strategy which… Read more »

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The Position: A Fortune 500 big pharma client of mine was looking for a new Senior Director to join their team. The company has a great reputation and great products, as well as a good product pipeline. They also had a laundry list of must haves for this candidate. The ideal candidate would need to… Read more »

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You’ve accepted a new job. You go to your current boss and resign. Flattering words about your value to your current organization and flattering changes to your compensation and your job description ensue. You find yourself seriously considering staying at the job you just resigned from.     More than 50% of all employees who… Read more »

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Since 2010 the number of days in the interview process has doubled to 23. Interviewing has become more comprehensive utilizing a variety of additional screening methods like multiple phone screens, video interviews, group presentations, IQ, personality and drug tests, all above and beyond the typical in-person conversation. A Robert Half survey found that 57% of… Read more »

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Getting calls and emails from those getting laid off isn’t unusual in the recruiting business, but I’m seeing more and more from one industry, retail. As brick and mortar stores close due to the rise of ecommerce, market research groups at companies and vendors in the store-based retail industry are feeling the pinch. Slice Intelligence… Read more »

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PMSA 2017 was held last week in Orlando with a theme of Discover the Magic. It was a terrific conference with over 300 analytic professionals in attendance. If you aren’t familiar with the PMSA (Pharmaceutical Management Science Association) and work in analytics in the health care industry, you are missing out on a great resource… Read more »

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Illegal interview questions are a minefield for job seekers. You may choose not to work for a company with employees who ask these questions, it could say some pretty negative things about their culture, but, then again, it may just be one uninformed person for a job you think you will love. When asked about… Read more »

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Brag Book Purpose To sell yourself the way you would your product. To show the interviewer your communication skills, your ability to present clearly and concisely and your ability to sell their product is represented by your ability to do all of those things with your own brag book. Reinforces important points you need to… Read more »