smithhanely_MarketingAnalytics-July

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The Direct Marketing Association (DMA) Analytics Community offers you two ways to further your statistical career.

1. Read the DMA Analytics Community 2016 Journal

Free if you are a member of the DMA and $49 for an electronic version if you aren’t.  Here is a table of contents:

DIRECT MARKETING ANALYTICS JOURNAL 2016
A PUBLICATION FROM THE DIRECT MARKETING ASSOCIATION ANALYTICS COMMUNITY

INTRODUCTION 5

AGENT-BASED MODELS AND ECONOMETRIC MODELS: USE CASES, STRENGTHS AND LIMITATIONS 7
Jude C. Ryan, Senior Partner, Research Scientist at GroupM

MAKE METRICS MATTER: TRANSLATING SOCIAL MEDIA ANALYTICS FOR EXECUTIVES 27
Dr. Liz Gross, Social Media & Market Research Strategist, Great Lakes Educational Loan Services, Inc.

BIG DATA CHALLENGES AND SOLUTIONS 36
Eamon Boyle, Aniket Deosthali, and Kaitlyn Murphy, Assembly Media

MODELING SAME STORE SALES USING SIMULTANEOUS EQUATIONS 44
Mike Grigsby, PhD, VP Retail Strategic Business Analytics, Targetbase

IT’S ALL IN THE GENES: THE USES AND ABUSES OF GENETIC ALGORITHMS 54
Sam Koslowsky, Senior Analytic Consultant, Harte Hanks

 

2.  Contribute An Article to the 2017 Juried Journal

Here are the 2017 DMA Analytics Journal Author Guidelines.You and your firm would benefit from exposure in this professional journal.

 

If you have any questions or concerns, contact Jacque Paige, DMA Analytics Community Volunteer Content Chair and Managing Director at Smith Hanley Associates‘ Executive Recruiters, at jpaige@smithhanley.com or 203.319-4310.

CTA

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